Dynamic keyword insertion (DKI) can help you increase your visibility, relevancy, click-through rates and eventually your quality score. It is very easy to use from a technical perspective, but much trickier to understand the ins and outs. Here’s how to use DKI:

Basics of Dynamic Keyword Insertion

To use DKI, you basically put the word Keyword: in brackets, followed by a phrase that will be used if the search phrase that was entered was too long. For example:

Find {Keyword:Car Washes in CA}

If someone enters a keyword such as “Car wash San Mateo,” they would instead see “Find car wash San Mateo.” However, if theyentered “Find a car wash in San Fernando open at 12:00 am” all they would see is “Find Car Washes in CA.”

Maximizing the Effectiveness of Keyword Insertion

There are a couple main benefits to using DKI. First, people see that the text in your ads is bold, which is because anytime your text is the same as what they entered, it is bolded by Google. Since you are dynamically inserting the exact text they entered, you are virtually guaranteed of showing up bolded. Once you are bolded, you are often more likely to get clicks. With a higher click-through rate, Google will reward you with a higher Quality Score, which will respectively lower your bids and possibly increase your position.

Remember to always check out your competition when you are using DKI. If nobody else is using it, it can be an incredibly effective strategy. However, in some markets, almost every other ad is using DKI. You might enter a keyword and see four other ads with the exact same headline: the keyword you just entered. In that situation, you should probably try writing your own unique headline that will stand out, and instead use DKI just in the body text.

Track the Actual Keywords

Don’t treat DKI as a static process. Instead, monitor your keywords to figure out what people are entering to land on your website. Then, using that data, further refine your keyword bids and your ads. For example, in the beginning of a campaign you might be bidding on phrase match “get a date”. You use a dynamic headline for your ad and run the campaign for a couple weeks.

After a couple weeks, you find that you are getting a lot of traffic on “get a date tonight.” You enter “get a date tonight” and find that your ad shows up with the DKI headline, but so do three other ads. Now you know what is getting traffic. So pull that keyword out of the ad group, write a unique and compelling ad for just that keyword, and re-launch the keyword. Your click-through rate will likely skyrocket.

Using DKI is an easy and often effective strategy. Remember to always test other strategies and headlines along with DKI headlines, as its effectiveness can go down if a lot of other ads are also using it.

Pay-Per-Click (PPC) is one of the fastest ways to drive a lot of traffic to a new website. You don’t need to take the time to build a reputation or establish back-links, but simply to have a profitable sales funnel and be able to fine-tune your PPC until you are spending money only on traffic that is profitable. Here are a few smart ways to do that.

Start with a Smaller Network

Try starting with a network such as Microsoft Bing. Though Bing has much less traffic than Google AdWords, the conversion rates tend to be a bit higher. You will have less competition and often lower bids.

In the beginning you won’t be using up all the traffic that AdWords can give you anyway. Instead of using a high-volume network, consider going with a high return-on-investment network instead. You don’t risk ruining your AdWords Quality Score with low click-through rate ads. Instead, use Bing or another smaller network to test out your keywords and ad copy before porting them over to AdWords.

Track Every Sale Back to the Keyword

Track every sale back to the keyword it came from. With proper tracking, you will be able to eliminate unprofitable keywords very quickly. Unless you are tracking your sales back to the keyword, you will probably spend a lot of money on campaigns that aren’t profitable. As a general rule, if you have spent more than double your profit on a keyword without making a sale, then cut the keyword. For example, if you are selling a product that earns you a $20 profit and you don’t make a sale by the time you have spent $40, then cut the keyword.

Start with Exact Match

Exact match keywords cost more than broad match keywords, but will usually have much higher conversion rates. The idea is to aim for people who are in the exact right mindset for what you are selling. Exact match allows you to filter out the browsers and instead get right to the buyers. Start with moderate volume keywords that your ideal buyers would enter. Bid exact match and get that to be profitable first. Then broaden your reach with phrase match. If you’re still profitable, then experiment with broad match as well.

Being Smart with PPC

Avoid volume until you have proven your campaigns to be profitable. Once you are profitable, scale up as quickly as you can while tracking diligently to make sure you are still profitable. As long as you are, then aim to get as much traffic as you can.

There is a lot of competition and many pitfalls in PPC. However, the rewards more than make up for the effort it will take to figure it out. Start small and start profitable, then make your way up from there.

Google’s Quality Score (QS) system is one of the most crucial factors to understand if you want to profit from AdWords Pay-Per-Click (PPC). It can also be one of the most confusing systems, in part because Google doesn’t give many straight answers as to what they are looking for. However, marketers have begun to piece together a much more complete picture on what quality score is and how to achieve good scores. You will now learn why QS scores are so important, as well as how to improve your scores.

Why Quality Scores are Crucial to a Good PPC Campaign

There are many reasons why a good quality score is crucial to a profitable PPC campaign. These are the most important reasons:

* Raw Traffic – Google doesn’t just show all their ads at once. Instead, Google rotates through all the ads they have in their system. That is why sometimes when you enter your own keyword, you won’t see your ad. The higher your quality score, the more often Google is going to rotate your ads. Extremely high QS advertisers may even have their ad rotated in on every single search. Conversely, if you have a very low quality score, you might not even get any traffic at all. Google will just stop sending you traffic.

* Cost Per Click (CPC) – The difference between a high QS’s CPC and a low QS’s CPC can be astronomical. Someone with a 5 or less QS might have to pay $1.50 for a click, while someone with an 8 to 10 QS might pay $0.10 for that very same click. It’s much more likely that you will build a profitable campaign when you have a high quality score than when you have a low-scoring one.

* Rankings – In addition to actual costs, higher QS advertisers also rank higher. If you have a QS of 7 and you are paying $0.25 per click, the advertiser with a QS of 10 can be paying only $0.10 and still be showing up ahead of you. In short, with a higher quality score you get more traffic and cheaper traffic.

Now that we’ve covered why QS is so crucial, what can you do to improve your quality scores?

Click-Through Rate (CTR) and Landing Page Quality

The two biggest factors that Google looks at are your CTRs and your landing page. Your CTRs are crucial because they are what determine how much money Google makes. The higher your CTR, the more money Google makes per view they give you, because more clicks means more money paid to Google. Therefore Google will naturally rank higher ads that make them more money. Also, a high CTR ad tells Google that what you are advertising is probably what the visitor is looking for. Your landing page is another crucial factor for determining your quality score. Google looks for websites with high content. One-page affiliate sites and squeeze pages with no links to content tend to get lower quality scores.

The Relevancy Triangle

In addition to CTRs and landing pages, Google also looks at how relevant your keywords are to three things: your keyword bids, your ads and your landing pages.

If your keyword bids, the ads and the landing page match closely to what the user enters, you are more likely to get a high quality score.

It’s important to realize the quality and relevance are both important. You could have a very high quality website with a lot of information about candles, but if you are bidding on fishing keywords, you are still going to get a low score. In order to get a high quality score, you need to have high relevance as well as high quality and CTR.

These are the three most important factors Google looks at when determining your quality score, which is one of the most important factors to success in Google AdWords. Learn the system thoroughly and it will definitely pay off.

Google’s patent search system makes obtaining patent data fast and easy, and is free. In the past, obtaining patent data from the United States Patent and Trademark Office (USPTO) was a painstaking and potentially expensive process. By scanning the over seven million patent documents filed with the USPTO, Google has made the process much easier. Here are the benefits of being able to search for patents:

Determine If Your Idea Has Been Patented

If you have a brilliant business or product idea, one of the first things you should do is make sure that no one else has already come up with and patented the idea. All you need to do is come up with a few keyword ideas to search for the patent. If your search doesn’t turn up any patents, then you have a good chance at being first to the market.

Look for Patents to Lease

If you need a certain piece of technology, but don’t want to spend the money in developing it yourself, one cost-effective alternative would be to lease the technology instead. Google Patent Search helps you determine who owns the right to certain technologies. As long as you can find the patent, you can also find who holds the rights to the patent, along with their contact information, and can then contact them directly to strike a patent leasing deal.

Research into a Specific Inventor

If an inventor you know has created several products that have caught your attention and you want to see what else they have invented, you can find all the patents by that inventor using Google Patent Search. Just click the “Advanced Patent Search” link next to the general search box and enter in the inventor’s name.

Find Inspiration for Product Designs

If you need some inspiration for a product you are designing, or are puzzled on a specific engineering challenge, you can look through past patent designs to see how previous designers tackled those issues. Past patents can be ripe grounds for finding inspiration and solutions. However, be careful as any idea that you want to patent or use commercially needs to be sufficiently different from any past patent so that it can be considered its own entirely different product. Never take complete ideas from someone else’s patent. Only use it as inspiration to come up with your own unique designs. If you absolutely need to use a design in someone else’s patent, consider leasing just that part of the technology.

These are some of the uses for Google’s Patent Search. With over seven million patents at your fingertips, you can now easily find just about any kind of information you need in relation to patents. From inventors to patent numbers to specific technologies, all the information is freely available.

You own a website and may even give advice there or share information of some kind. Whatever you are doing, if you are not using it to make money, then there is an untapped market waiting to be yours.

Website Traffic

This involves people visiting your website. What you want to count are your unique visitors, people who visit for the first time. Repeat visitors are great for sales but to gain interest, the more people who visit, the better.

In order for a business to make money it needs traffic. These people will do something for you on your website that will enhance their life and make money for you. There are a variety of ways to do it, but for any method you use to be cost effective, you will need traffic.

One way to gain traffic is to have a focus. This is your niche. This will determine which traffic comes your way and if they are going to buy whatever you decide to offer on your website.

Now, turn your attention to your content. That is why your traffic is there in the first place. If you haven’t already, optimize it for a wider readership. This involves targeting certain keywords in your articles, blog posts, headers and picture text. Not only will your content get ranked higher for those keywords, but your website also will. If you haven’t done so already, register your website with the major search engines.

Monetizing Your Website

Now that you have made a few tweaks to gain more focused traffic, you are ready to start making money with your website. Here are some ways you can get the job done.

* Pay-Per-Click (PPC) – This basically means that you are posting ads that people will click on. Whenever someone clicks on that ad, you get paid. Depending on who you are using for your service, there are other ways to do this besides just the click-through rate. One you can start with is Google AdSense.

* Banner Advertising – This is a way to get noticed. If you have a good fan base and have networked with others in your business niche, this can work for you. Sell advertising space at the top of your website. You can also sell on the sides, but keep in mind that the top half of your webpage is where people’s eyes tend to gravitate.

* Affiliate Marketing – You not only advertise for others and sponsor their products, but you also get access to lots of helpful tools so you can do just that. Earn commissions on your click rate as well as sale rate depending upon how the affiliate program is set up.

* Paid surveys – Companies will pay you to offer surveys to your visitors. Each time one of them takes the survey, you get paid.

There are many other ways to monetize your website but this is just the beginning. Once you have started, try other ways to make your expertise work for you.