Recycling, reusing and repurposing  your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways.

Here are a few ideas to help you repurpose your content:

Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a positive way. A good way to do this is to think about each piece of content and how you can reuse it.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.

#2 – Use product content to create an auto responder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an auto responder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product.

#3 – Use the content on your website for a product. If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.

#4 – Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

#5 – Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio.

With a little thinking and planning you can make your content go a long way.

Our friend Ronnie from PLR.me has put together a very handy, comprehensive guide to PLR (Private Label Rights) here:

http://www.plr.me/plrtraining/?id=easyplr

Enjoy this eye-opening presentation.

How do you know you are getting good value for your money?

Before you part with any of your hard-earned cash, know the answers to these questions:

• What exactly are the terms of the PLR?
• What are the number of licenses being sold?
• Is it ready to use? That is, not requiring a lot of changes.
• Is it written by a native speaker of English?
• Has it come from an article spinner (an automated program that produces keyword articles)
• Can you interact with them to make suggestions?
• Can you get a free sample?
• Is there a money back guarantee?
• Are there other tiers of purchase, for example, Master Reseller Rights?
• Is it a monthly membership? If so, what will you get each month, and how?
  If you discontinue the monthly membership, do they require you to take down the content?
• How easy is it to cancel the membership?
• Is it a one off deal? If so , what is the price, and what do you get for it? If it is 1000 articles for $7, you will be able to tell it is rubbish without reading a word.

Use this checklist to help you spend wisely when it comes to PLR, and steer clear of any content that will not only NOT help your visibility on the internet, but might even damage your reputation and cause you harm.

In case you are wondering what the big deal is about PLR (Private Label Rights Content) in terms of growing your business, and your visibility on the internet, here are 12 quick and easy ideas as to what you can do with your PLR:

1. Brand it, sell it as-is, and keep 100% of the profits.

2. Edit, rewrite, or revise any part of the product, and spin it off into a new product, or series of products.

3. “Nicheify” the materials for different audiences, for example, students, executives, stay at home moms, and so on.

4. Add it to your paid membership site, to expand your content.

5. Add it to your blog or site in order to become more visible to search engines.

6. Convert the audio book into an audio or video course.

7.Convert the blog posts’ RSS feed into a podcast with free service Odiogo.

8. Bundle the products together as a home study course delivered to them by autoresponder to their email address.

9. Offer the people the getting the free autoresponder course the whole ebook for a special price!

10. Create a 4-week paid coaching teleseminar series.

11. Add affiliate links within the products you are selling, to make even more money. Or, if you are giving them away for free, free leads to paid.

12. Splice the content into an email coaching program, turning the content into tip sheets, how tos and so on.

Bonus idea #13: Sell a print-on-demand version of the product using Lulu.com, for credibility as an author, giveaways and more.

So there you have it, 13 fast and easy ways that pretty much cost you nothing but time to make the PLR content you have purchased work for you and your business, to take it to the next level in terms of brand and visibility.

In the 7 Ways to Make Money With PLR Content Video, you will learn 7 fast and painless ways to use Private Label Rights to grow your website and business.

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