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Now that you have looked at what your visitors are doing on your selected landing pages, it is time to look at your email marketing.

First of all, there is no excuse for NOT having an email marketing program these days. Even the tiniest website can have one through a robust service like Aweber. It is great value at only $19.95 a month and you can have virtually unlimited campaigns and lists.

You can use it straight out of the box, so to speak (it is actually all internet based, so once you register, you can pretty much get started right away.

But you will probably get the best results if you customize each step in the process, with clear instructions, your color scheme, logo and more.  Best of all, the service has excellent tracking of email open rates and click through rates.

There is also a split testing tool that will help you hone your sales messages such as your sign up boxes to check which is performing best, to make sure you are getting the best conversions possible.

Sound interesting? Or are you confused?  Okay, let’s back up for a minute, and discuss WHY you really need an email marketing campaign if you don’t already have one, even if you think your site is small. Or indeed, even if you are not actually selling anything online. YET!

Other reasons why PPC is so popular

In addition, websites can control their advertisement costs with the use of PPC marketing, through budgeting daily. You can monitor your return on investment immediately, and there are various strategies for writing excellent ads and thus getting the most from your PPC marketing budget.

Therefore, PPC Marketing is truly a winning solution for both parties, you as advertisers, and the consumers who are looking for almost exactly what you sell.

Instant Traffic

Finally, it is the fastest way we know of to drive traffic to test your product, your sales message/sales letter, test different offers, and be able to turn on and off campaigns and traffic at will. You can experiment, split test, learn what people are really interested in and gear your message toward them.

You can get a Google pre-pay account up and running in as little as 15 minutes, and start split testing and running ads.

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various search engines and websites on the Internet.

PPC marketing may often be referred to as search engine marketing, pay for position, cost per click or pay for performance.

But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers.

Why is PPC so popular?

PPC marketing is beneficial to both the advertiser and the consumer.

Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time, consumers don’t have to constantly be subjects to annoying emails or pop-up ads for products and services they are not the least bit interested in

This is known as interruption marketing-it is stopping you in your quest, in order to shove an ad in your face.

With PPC ads, they are ALREADY LOOKING for something related to your product, via keywords, and your ads are shown at the same time as the organic search engine results being delivered up as most relevant of all the pages in the internet.

If you then make a point of capturing information about your website visitor though a simple newsletter or free report sign up using the targeted keyword, you are engaging in permission based marketing.

The visitors to your site who have come through organic search and pay per click search form a highly targeted consumer group that is more likely to purchase a specific product or service.

SEM stands for Search Engine Marketing, a variety of strategies used to marketing your website with a view to getting more traffic to it. Strategies include PPC (Pay Per Click), CPA networks (Cost Per Acquisition) banner ads and other forms or advertising. PPC is very common for both large and small companies, and is a rapid way of getting targetted traffic to your site. Banner ads are very common, but the campaigns are not very targetted and can be very expensive.

PPC is relatively inexpensive, you don’t pay for just the banner being shown, (per impression), and the traffic is highly targetted because you write your own ads, which should be based around your niche keywords.