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SEM stands for Search Engine Marketing, a variety of strategies used to marketing your website with a view to getting more traffic to it. Strategies include PPC (Pay Per Click), CPA networks (Cost Per Acquisition) banner ads and other forms or advertising. PPC is very common for both large and small companies, and is a rapid way of getting targeted traffic to your site. Banner ads are very common, but the campaigns are not very targeted and can be very expensive.

PPC is relatively inexpensive, you don’t pay for just the banner being shown, (per impression), and the traffic is highly targeted because you write your own ads, which should be based around your niche keywords.